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A. Eicoff & Company is one of the top ten advertising agencies in Chicago. It specializes in direct response television (DRTV) advertising. It is known as the firm that popularized 1-800 call numbers and claims to have coined the ''“… or your money back”'' catchphrase.〔(【引用サイトリンク】 title=The DMA Hall of Fame )〕 A. Eicoff & Company is based in Chicago, Illinois.〔(【引用サイトリンク】 title=Company Profile: A Eicoff & CO )〕 Alvin Eicoff, the father of DRTV advertising, founded A. Eicoff & Company in 1959.〔(【引用サイトリンク】 title=No one does TV like us )〕 Today, the company is led by CEO William McCabe and employs 120 people.〔 ==History== Alvin Eicoff, the father of DRTV advertising, founded A. Eicoff & Company in 1959.〔〔 The agency specialized in direct-response advertising, featuring 60-second to two minute spots with calls to action for viewers. In 1977, AT&T approached A. Eicoff & Company to use 1-800 numbers in its commercials. The 1-800-number model made it possible for advertisers to use the same ad spot nationwide with a centralized call center. The company also claims to have coined the famous ''“…or your money back!”'' guarantee at the end of commercials.〔〔 In the late 1970s, A. Eicoff & Company launched the world’s first infomercial. The spot was a 30-minute product demonstration for New Generation, a hair product to reverse baldness.〔 In 1981, A. Eicoff & Company’s client Time-Life became the first national direct-response advertiser in cable history.〔 In January 1982, Ron Bliwas took over as the company’s president and CEO.〔(【引用サイトリンク】 title=Ronald L. Bliwas: Executive Profile & Biography )〕 Later that year, Ogilvy & Mather acquired the company and marked a switch in the agency’s focus. In the Chicago Tribune, Bliwas said, “When I became the CEO, I really changed the direction of the agency… we were not going to do slicers and dicers and records. We were going to try to attract Fortune 500 companies.”〔 In March 2012, Bliwas stepped down. He had been with A. Eicoff & Co. for 37 years and had served as its head for 27 years.〔〔〔〔 He continues to serve as Acting Chairman.〔〔 William McCabe, who specializes in digital media, took over from Bliwas.〔 McCabe previously served as the company’s Executive Vice President and COO.〔〔(【引用サイトリンク】 title=A. Eicoff & Company Company Profile )〕 A. Eicoff & Company has approximately 120 employees. Some of the company’s most notable clients include New York Life, AARP, Lenovo, and Chase.〔〔 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「A. Eicoff & Company」の詳細全文を読む スポンサード リンク
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